Two Rivers Microbrewery – Brand Development
With a deep passion for crafting the perfect beer, the Two Rivers’ mission was to become the leader in Manitoba’s burgeoning market of premium craft beers.
MängaDesign was hired to help with brand creation and brand development. Starting from the premise ‘how a beer looks can be just as important as how it tastes’ we created a design solution with a bold and distinct brand personality that captured their passion, and stood-out on the shelves without being too trendy or contrived.
The branding was so successful that not only did it gain immediate recognition and marketshare, but it has endured the subsequent corporate mergers and acquisitions, living on to this day.
We designed and produced all marketing collaterals: stationery, invitations, packaging, coasters, bottle labels, posters, tee-shirts and other miscellaneous promotional products.