Pacific Tiger Energy – Annual Report


Pacific Tiger Energy – Annual Report

Pacific Tiger Energy, an independent oil-and-gas exploration company operating in Thailand.

Emboldened by its recent successes, Pacific Tiger’s management decided to put forward a new, more ambitious growth strategy, but it needed to garner investor’s support.

As a long-term collaborator MängaDesign was asked to help express this new strategy, in their upcoming annual report, through a compelling visual story.

By radically departing from industry’s annual report design style, the message of this report, is memorably and clearly conveyed, using a potent asian metaphor: the bamboo plant. Recognized for its exceptional qualities—fast growing, strong, resilient—the bamboo analogy captured the gist of the story, and helped stake-holders vividly envision the company’s growth potential, which contributed to their eager support.