In order to introduce our new image and unique approach to our clients and prospects, we created an engaging, whimsical direct marketing promotion. By using custom packaging and imprinting it with relevant, targeted messages, we wrestled our way onto executives’ desks.
The package triggered the recipients’ emotions of anticipation and surprise. Inside the package, we placed a brandy bottle, along with a funnel, a keg-shaped booklet discussing our new approach, and our finely crafted business card.
The amusing brandy-refill diagram and the enticing contents, brought our brand story to life and delighted the audience. It also brought us two new accounts.