Brandmarks—Logos & Wordmarks
The brandmark is just one visual element in the identity scheme, albeit the cornerstone of your identity program. But only a consistent application of your brandmark, coupled with its selected colours and typestyles, conveys to the markets your company’s memorable vision.
Inconsistent applications rob the brandmark of its power and lead to mixed messages, producing confusion.
Creating a brandmark is a creative but also a strategic exercise. It involves appraising every aspect of your business (or offering), and deciding how it needs to be experienced.
Trust MängaDesign, with creating brandmarks, wordmarks and logos that captures the essence, character and purpose of your organization through simple, relevant and differentiating ideas.