Absinthe Bar – Brand Identity Concept
With the returning popularity of absinthe, InterContinental Montreal geared up to open the first absinthe bar in North America and required an unconventional brand identity for their new venture. But rather than asking for the predictable art deco style solution, the management wanted to see a modern interpretation, with an edgy twist, to complement the eclectic atmosphere.
MängaDesign developed a bold, allegorical design solution based on a narrative of dark mystery and intimacy with a hint of seductive madness, amplified by the tagline: “the essence of darkness”. The entrancing effigy in the brandmark promises to lure the viewer into a world of rituals and legends. The dark purple and black colour of the brandmark was purposely chosen to contrast with green interior accents and the green drink sitting on coasters.