Our Approach / We bring emotion to business communication

Our Approach



 
 
 
 

We bring emotion to
business communications,
because we know that
ideas that ignite emotions
are ideas that
ignite business decisions.

 
 

We bring emotion to business

We’re the same but very different
Working with us is refreshingly different—no account exec, no middle man. It’s just you and us. That gives you direct, unfettered access to senior creative talent, in a friendly and relaxed atmosphere, devoid of hidden agendas or agency politics.

We start with the end
Also different but straightforward is our way of working: we start with the end in sight and keep our attention riveted on your destination, until we reach it. It’s the surest way to deliver compelling communications that move the needle.

More than pretty pictures
Our work employs fine aesthetics, but ‘styling’ is never the goal; nor do we indulge our artistic talents. We hold ourselves accountable to your bottom-line and work with disciplined-creativity, because ultimately, design no matter how creative, “if it doesn’t sell, it’s not creative”, as advertising’s father David Ogilvy brilliantly put it.

Many qualities distinguishes us in the marketplace but what make us truly different is our approach

MängaDesign has an enlightened approach to brand communications: we call it Neurowise™—our unique NeuroCreative process that enables us to put the spark of emotion into everything we do. Neurowise™ is a science-informed methodology, strategically sound and results-focused. It stems from the neuroscientific discovery that
our subconscious drives much of our behaviour. We bring emotion to business communications, because we know that ideas that ignite emotions are ideas that ignite business decisions. They also lay the foundation for customer loyalty because loyalty is about emotion not logic.

Our Purpose/Focus/Difference

People buy from people
Whether you are operating in business-to-business or consumer markets, you are still dealing with people—always emotional human beings. Emotion is the driving force in the decision making process. Emotion leads to action and is the key to meaningful, long-lasting relationships between businesses, brands and people.

We believe ‘the bait should suit the fish not the angler’
When you work with MängaDesign you know that all our time is spent tending to your brand, not on overhead or self-promotion. We won’t brag or bore you with our vanity-awards, because we know that ultimately, the only award that really matters, is the sound of your cash register.

How can Mänga help your business improve its bottom line?
Let’s start the conversation today.