MängaDesign: Brand Communications / Insights

Why you should build a strong brand

Brand has many definitions depending on who you ask, so it’s probably easier to say what’s not: it’s not your logo, your slogan or your advertising. It’s rather something akin to your reputation. It’s a set of perceptions and…

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02 Apr 2013 Posted by Mänga in Branding no comments

Neuromarketing: a brief history

One of Dr. Zaltman’s most important findings—and indeed the entire premise of neuromarketing—is that up to 90% of purchasing decisions are made on an entirely subconscious level. He also discovered that thoughts in the brain, are formed as images, leading him to develop ZMET, a method of…

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22 Mar 2013 Posted by Mänga in Neuromarketing no comments