MängaDesign: Brand Communications / Insights

The logic of emotion

Forget the Information Economy. Human attention has now become our principal currency. Job number one for any marketer these days is competing for attention. And once you’ve captured that attention, you’ve got to show you deserve it. Problem is, businesses often forget about why…

18 Sep 2013 Posted by Mänga in Emotion no comments

Design matters. More than ever.

“Good design is good business” famously declared IBM’s legendary CEO Thomas J. Watson Jr, to MBA students at Wharton Business School—in 1973. Today that phrase won’t rise many eyebrows, since design-led companies like…

20 Jun 2013 Posted by Mänga in Design no comments

The real competition is clutter

The great achievements of the technological revolution of the last century have set off an exponential increase of products and services which has resulted in a new and more pervasive form of competition—marketplace clutter. With every new product there is a growing list of features and…

16 May 2013 Posted by Mänga in Communication no comments