MängaDesign: Brand Communications / Insights

Vision trumps all other senses

That’s what Dr. John Medina plainly asserts, and although as a professor he is entertainingly witty, as an evolutionary brain scientist, he could be rather grumpy—by his own admission. In his recent book Brain Rules he emphatically writes: “Visual processing doesn’t just assist in the perception of…

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15 Nov 2013 Posted by Mänga in Neuromarketing, Senses, Vision 1 comment

Print or digital–what’s better?

We know paper trumps digital for emotion. But there’s another way paper might be better: its weight. The idea comes from a scientific study which has discovered that when reading printed materials, our judgement and behaviour is subconsciously influenced by the weight of the physical medium and…

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10 Oct 2013 Posted by Mänga in Communication no comments