MängaDesign: Brand Communications / Insights

Vision trumps all other senses

That’s what Dr. John Medina plainly asserts, and although as a professor he is entertainingly witty, as an evolutionary brain scientist, he could be rather grumpy—by his own admission. In his recent book Brain Rules he emphatically writes: “Visual processing doesn’t just assist in the perception of…

15 Nov 2013 Posted by Mänga in Neuromarketing, Senses, Vision 1 comment

Print or digital–what’s better?

We know paper trumps digital for emotion. But there’s another way paper might be better: its weight. The idea comes from a scientific study which has discovered that when reading printed materials, our judgement and behaviour is subconsciously influenced by the weight of the physical medium and…

10 Oct 2013 Posted by Mänga in Communication no comments