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MängaDesign: Brand Communications | Insights on Brand Communications • Emotion • Neuromarketing • Print

MängaDesign: Brand Communications / Insights

Reptilian brain: the six stimuli

The Reptilian controls the ‘buy button’ in your customers’ brain so understanding its reactions and their hidden drivers are critical to understanding how your customers will behave. In evolutionary terms, the Reptilian Brain is the oldest of our Three Brains. It is our ‘survival brain’…

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20 Dec 2013 Posted by Mänga in Reptilian Brain no comments

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