Vision trumps all other senses

That’s what Dr. John Medina plainly asserts, and although as a professor he is entertainingly witty, as an evolutionary brain scientist, he could be rather grumpy—by his own admission. In his recent book Brain Rules he emphatically writes: “Visual processing doesn’t just assist in the perception of…

15 Nov 2013 Posted by Mänga in Neuromarketing, Senses, Vision 1 comment