Communication

Print or digital–what’s better?

We know paper trumps digital for emotion. But there’s another way paper might be better: its weight. The idea comes from a scientific study which has discovered that when reading printed materials, our judgement and behaviour is subconsciously influenced by the weight of the physical medium and…

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10 Oct 2013 Posted by Mänga in Communication no comments

The real competition is clutter

The great achievements of the technological revolution of the last century have set off an exponential increase of products and services which has resulted in a new and more pervasive form of competition—marketplace clutter. With every new product there is a growing list of features and…

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16 May 2013 Posted by Mänga in Communication no comments